Master Content Proofreading and Editing With These Tips

mlns='> Don't wear two hats at once. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 10.11.23 Connect with CMI Hi there, Most people working in content understand the value of a great editor. But does everyone understand the editor's role? It's much more than catching missing words and hard-to-spot typos. Editors do that, but it's not their primary task. Proofreaders, on the other hand, focus on hunting down every minor mistake that made it through earlier editing rounds. Sure, someone might have to do both types of editing. But no one should try to do them both at once. CMI editor Ann Gynn explains how to define and carry out each role. How do you handle editing and proofreading? [I'd love to know.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20-%20how%20to%20edit%20well)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Master Content Proofreading and Editing With These Tips]( Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience. [Read more](  [How Outsourcing Content Production Can Save Your Marketing Budget [Sponsored]]( Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage. [Read more](  A WORD FROM ONE OF OUR SPONSORS Informa Tech Trust in Marketing Index Reveals the State of Trust Between Marketers and Senior Tech Decision Makers Senior decision-makers are engaging with content regularly. Are they happy with what they see? Do they trust it? The Index uncovers their preferences giving marketers essential insights into how to elevate trust with the most desirable audience. [Download the report for free today](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]