Hey, where’s everybody going?

mlns='> If you’re finally Xing out, where will you take your conversations? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 9.25.23 Connect with CMI Hi there, So many X (formerly Twitter) stories hit the news last week: a [potential paywall]( for everyone, the [end of Circles]( and the shift from “ [Blaze your glory]( to “Formerly Twitter” in the app store. But does it feel like much ado about almost nothing? That’s the impression I get from recent conversations in the [CMWorld Slack group](. Here are a few highlights from the discussions ([sign up here]( if you’re not already a member): On whether they’ve updated to the X logo on websites, email footers, etc.: People felt split on this issue. Some said no (because it looks like an adult content site or because Twitter and tweet are more widely used). Others said they have/would unless given a good reason not to. Robert Rose talked about the many problems with how the rebrand rolled out in [Twitter’s Rebrand Is on Fire (and It’s Not Glorious)]( On whether marketers would pay for X: Many expressed variations of these sentiments: - I would have paid for pre-Elon Musk Twitter, but I won’t pay for X. Most who felt that way cited less activity from accounts they follow, more undesired (and undesirable) content showing up in feeds, and general discontent with the platform’s leader. - I won’t pay for something I no longer use. On whether they’d pay for any social platform. Here, most commenters agreed: The only platform worth paying for today is LinkedIn. And (spoiler) CMI’s latest research (coming out in October) confirms that LinkedIn delivers the best value for B2B marketers (by far). I’d love to hear whether you still use X/Twitter and, if not, where you’re directing your social resources and holding conversations now. [Let me know.]( Here are some resources to help you in your work this week. Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [The Content Leader’s Guide to the New Rules of Social Media]( X/Twitter isn’t the only platform going through changes. The latest article from Chief Content Officer (CCO) explores expert advice on how to keep calm and carry on with audience interactions – no matter what surprises lurk in the social media wilds.  This Week: Follow on Social for CMWorld Highlights (and/or [Register for a Digital Pass]( Whether you’re joining us in Washington, D.C., this week or not, watch the CMI social channels for highlights and takeaways from Content Marketing World. CMI is still on [X/Twitter]( ([@CMIContent]( and [#CMWorld]( and on [LinkedIn]( and [Instagram]( . And if you couldn’t make it in person but want access to the session on demand (through Dec. 31), you can snag a digital pass (use code KIMCMI when registering to save $200).  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]