Case Study: How One Company Applies AI to SEO Processes

Plus: Rising Outage Costs; How to Control AI Spending; Ethical Data [View in Browser]( SEP 14 ITPro Today [ITPro Today]( Top Story [How a Marketing Firm Applies AI and Machine Learning to SEO Processes]( Karen D. Schwartz AI and machine learning is making it easier for small businesses to grow their online presence and reach. Digital marketing agency Ellipsis explains how it uses AI/ML. [Read More]( News [New Relic 2023 Observability Forecast Reveals Rising Outage Costs]( Sean Michael Kerner The New Relic 2023 Observability Forecast pegs the median annual cost of an outage at $7.75 million, but with a little help from observability it can be lower. [Read More](    [Tech Titans Including Musk, Zuckerberg Gather on Capitol Hill To Talk AI]( The Washington Post Twenty-three of the most prominent AI builders, researchers, civil rights advocates and labor leaders are huddling with senators about future regulation of the technology. [Read More]( Spotlight [Is Platform Engineering the Future of DevOps or Just a Passing Trend?]( Christopher Tozzi Should your organization jump on the platform engineering bandwagon? Here are the pros and cons of platform engineering. [Read More]( Industry Perspectives [Beyond the Buzz: The Imperative to Choose AI According to Business Need]( ChatGPT's meteoric rise has sparked a surge in generative AI adoption among businesses. However, they should approach the new tech with caution and discretion. Here's why. [Read More](    [A Roadmap for Ethical Data Policies]( Every business is a data business, and ensuring that data is used properly and for good is a concern for them. Here are ways to help build data ethics. [Read More]( Spending [How to Control Spending on AI]( AI tools have sprung up faster than weeds in a garden. So has the cost for trying new software. Here's how IT managers should approach the cost of new tool fever. [Read More]( Career Focus [How to Structure an IT Operations Team]( Christopher Tozzi Here's a look at the different types of IT operations team structures and how to pick the right one for your ITOps team. [Read More](    [Women in IT: Overcoming Adversity, Mentoring Others]( Nathan Eddy Despite progress, gender disparities persist in the IT industry. Here's why it's crucial to provide women with continuous growth opportunities in tech. [Read More]( Trending [Comparing Cloud Giants: 5 Key Differences Between AWS and Azure]( Christopher Tozzi While both AWS and Azure are powerful cloud platforms, their distinctions in these five areas make them suitable for different use cases and considerations. [Read More](    [Why Cloud Computing Trends Suggest a Bright Future for OpenStack]( Christopher Tozzi There are several reasons why OpenStack could enjoy a resurgence of interest and, possibly, increased adoption. [Read More]( Coding [Code Review Bottlenecks: Best Practices to Speed the Process]( Nathan Eddy Lengthy code reviews are stalling innovation: Here are ways to relieve code review bottlenecks. [Read More]( PowerShell [How To Connect to SQL Server Database From PowerShell]( Brien Posey PowerShell can be a valuable tool for data analytics and data orchestration, especially when dealing with SQL Server data. [Read More]( [How To Visualize SQL Server Data in PowerShell (With Sample Script)]( Brien Posey Learn how to use data from a SQL Server database to create graphs and charts in PowerShell. A sample script is provided. [Read More]( [Manage Subscriptions]( You are subscribed to this newsletter as {EMAIL} Questions or problems? Contact [Customer Service](/cdn-cgi/l/email-protection#054068646c69567075756a7771456c6b636a7768642b666a683a7670676f606671384c5155776a) ITPro | Informa | 605 Third Avenue, 22nd Floor, New York, NY 10158 | [Privacy Policy]( © 2022, Informa USA, Inc., All Rights Reserved.