Be kind, be empathetic, and consider being quiet.

mlns='> Advice to apply today and every day [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 9.11.23 Connect with CMI Hi there, On 9/11, brands (including CMI) wrestle with content. It feels wrong not to acknowledge the day. But saying the wrong thing for the right reason or the right thing for the wrong reason can harm relationships and reputations. PR Daily offered helpful [considerations for deciding whether to post about 9/11 today.]( Though the article is specific to 9/11 mentions, you could apply these guidelines to many situations: - Don’t tie your statement, post, or other content to a product or discount. - Say something if it’s relevant to your brand or audience. - Stay quiet if it isn’t. - Keep whatever you say simple and respectful. I borrowed the subject line of this email from the article’s closing line (penned by PR Daily Executive Editor Allison Carter): “Be kind, be empathetic and consider being quiet.” Good advice for work and life. Here are some additional resources for your work life this week. Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [Should the News Disrupt Your Content Plans? Here’s How To Decide]( This framework for deciding whether to change your content plans can also help you decide whether to acknowledge commemorations and other planned events in your content coverage.  Today: [Creating Content the C-Suite Can Trust]( | 12 p.m. ET Getting the attention of C-suite and senior-level decision-makers is hard enough. But earning their trust takes even more effort and only happens over time. Ask the #CMWorld Community Livestream host Amanda Subler talks with Emma Moorman, marketing services product director at Informa Tech, about how to do this. You can learn even more at Emma’s [Content Marketing World session]( later this month.  This Week and Next: [There’s Still Time To Register for Content Marketing World]( It’s not too late to join us in Washington, D.C., to learn expert content marketing strategies, hear the stories behind content successes, and draw inspiration from the 150+ presenters and thousands of fellow content and marketing professionals. Use my code – KIMCMI – to save $200 when you register.  Wednesday Webinar: [Embracing the AI Revolution: How To Master It for Content and Video Marketing]( | September 13, 2 p.m. ET Have you considered using AI to boost your content and video strategy, accelerate marketing impact, and drive revenue? If so, you’ll want to register for this interactive conversation with content marketing, video, and AI expert Melissa Francois, who will explore how to integrate ChatGPT into video and lead-gen efforts, the do’s and don’ts for using ChatGPT, and AI use cases for marketing, social, and communications teams.  Thursday Tech Talk: [Scaling Enterprise SEO: Navigating Unique Challenges To Maximize Content Performance]( | September 14, 1 p.m. ET SEO can make or break your content’s impact. Two of Conductor’s top SEO experts explain which enterprise SEO challenges you should prioritize and your role in solving them in this interactive discussion for content creators, marketers, and SEOs.  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]