Big Bump in Ad Spend May Lead to Better Year for Marketers

mlns='> A 6.2% increase in ad spend leads to a more positive outlook. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.1.23 Connect with CMI Happy Friday! Wouldn’t it be great to have a Magic 8 Ball that makes accurate market forecasts? With ad spending and business growth showing signs of heating up, the “outlook is good” triangle might finally emerge from that weird blue liquid. But if you ask whether favorable conditions are likely to stick around through Q4, would all signs point to "yes”? Robert Rose looks at some more reliable economic indicators and sees reason for marketers to feel cautiously optimistic. Watch the video, read the article, [then let me know what you think.](mailto:jodi.harris@informa.com?subject=Magic%20Marketing%208%20Ball) BTW, CMI is closed Monday for the Labor Day holiday. We’ll be back in your inbox on Tuesday.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback) [Big Bump in Ad Spend May Lead to Better Year for Marketers]( You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers. [Read more](  A Word From One of Our Sponsors Increase Your B2B Marketing ROI with These Practical SEO Approaches AWhile B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI. [Learn how here](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]