Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

mlns='> AI can't make your content process more efficient if you don't have a process. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.29.23 Connect with CMI Hi there, You know the saying, "Mind the gap?" Turns out, it's good advice far outside the London Underground. Most of us working in content marketing have hunted for gaps in our content. Robert Rose today suggests chasing down gaps in your processes. Doing so can keep you on the right track with AI – rather than applying it (or any other technology) as a flimsy cover over a broken or non-existent platform. Give his argument a read, then let me know what you think. [I'd love to hear from you.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20mind%20the%20gap)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?]( Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers. [Read more](  A Word From One of Our Sponsors Increase Your B2B Marketing ROI with These Practical SEO Approaches While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI. [Learn how here](  A Word From CMI Free Webinar Tomorrow: Analytics & Data Science Are you ready to walk the walk of a truly data-driven marketer? Join us tomorrow, August 30, for a special webinar event focused on marketing analytics and data science. We'll cover topics that include creating marketing efficiencies and measuring them, building a data-driven tech stack, and the importance of data in storytelling. [Register for free »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]