Do You Know the Real Value of Generative AI in Content?

mlns='> Should AI get all the credit for the big success of brands' campaigns? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.25.23 Connect with CMI It’s finally FriYAY! There’s been a lot of talk about what content marketers stand to lose because of generative AI. Jobs, compensation, and respect for their work are among the top concerns expressed in CMI’s latest [Career & Salary research.]( But what might you stand to gain? Freedom from tedious manual tasks? Greater appreciation for your original ideas and ability to shape them strategically? In today’s CMI News, Robert Rose reminds us that AI can assemble assets and ideas into campaigns, but it still needs you to supply the vision, creativity, and direction. That makes you irreplaceable, right?  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback) [Do You Know the Real Value of Generative AI in Content?]( Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?” [Read more](  A Word From CMI Send off summer by saving on Content Marketing World As the sun sets on another summer, the heat for Content Marketing World is building! The final countdown for 2023’s event is on. Celebrate the end of the season with us by taking $200 off your in-person conference pass with code SUMMER200. This offer is melting fast – you only have until August 31 to save! Join us next month in Washington, D.C., and jumpstart your autumn with fresh inspiration and connections. [Register now and save »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]