There’s no app for that

mlns='> Help! These content marketing problems have no tech solutions (yet). [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 8.7.23 Connect with CMI Hi there, Anyone working for a content tech vendor should go directly to the CMWorld Slack group this week. And so should anyone who has ever wished there were an app for that. What “that” is varies. But you can see the range of pain points content folks face in the answers to community member Susan Varty’s question last week: “What aspect of your content marketing job would you love a solution for but doesn’t really exist?” Answers to date include: - Easy attribution of content’s influence on purchases - Faster/better formatting for various distribution channels - A way to speed up client approvals - Something to block people who aren’t editors or writers from the review/approval process - Automated messages reminding SMEs they need to review/approve the content they requested. Some of the requests might have been made with tongue at least partially in cheek. For others, solutions may be on the way. With attribution, for example, marketing analytics or data science practitioners on your team can get a glimpse of what’s coming at the [MADS conference]( that’s co-located with Content Marketing World this year. But it’s such a great question, I want to turn it over to you. What’s a content marketing pain point you’d welcome a tech solution for? [Let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20Help%2C%20please), or join the conversation in the Slack group. ([Sign up]( if you haven’t already, then look for the July 31 post in the General channel.) In the meantime, here are some helpful resources for your week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) P.S. Did you see that Instagram started [flagging AI content]( this week?  ICYMI: [Tech-Free Tricks for Dialing Up Your Content Operations]( You don’t have to wait for tech to solve all your problems. Focusing on four concepts can go a long way toward reducing the strain on your content team. (This updated article is on the new CCO site – take a moment to look around while you’re there.)  Today: [Buying Under the Influence (BUI): Tapping the Power of Creators]( | 12 p.m. ET Ask the #CMWorld Community livestream host Amanda Subler talks with [Jennifer Harmon]( of Convince & Convert and Content Unicorn Marketing about how to navigate the ever-changing landscape of influencer marketing. Join live to ask questions or on-demand when you can. (And don’t miss Jennifer’s session at Content Marketing World in September. Hit me up for a discount.)  Wednesday: [Palaces of Innovation: The Impact of Platforms and Process on Creativity]( | August 9, 2 p.m. ET Don’t believe the myths. Creativity isn’t some magical quality belonging only to dreamy artists, and the best ideas don’t always arise from staring out at a windswept landscape from a solitary beach hut. More mundane-sounding things like platforms and processes (yes, really) play an essential role in innovation. Join this discussion with CMI’s Robert Rose and Optimizely’s Deane Barker to learn how to put them in place.  [SEO RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]