4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

mlns='> Advice on video, SEO, and tech purchase and implementation [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.23.23 Connect with CMI Happy Friday! Here’s a thought straight from the “duh” files: Content marketers can no longer achieve success without the use of technology. But how to get the most out of the tech you use isn’t as obvious. In fact, it was among the most hotly debated topics at CMI’s [ContentTECH]( event this week. To find the right approach, Robert Rose suggests focusing on building more effective connections – among all the various tools in your stack, and between your tech and your content processes. Watch or read today’s CMI News for more of Robert’s take on this issue and more insights from the event.  Jodi Harris Director of Editorial Content & Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback) [4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy]( ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. [Read more](  A Word from CMI Google’s Chief Decision Scientist to Keynote at Content Marketing World Cassie Kozyrkov, the pioneering force behind Decision Intelligence at Google and their current chief decision scientist, will take the keynote stage at Content Marketing World. Cassie has trained over 20,000 Googlers in data-driven decision-making and AI. Her insights about the intersection of data, technology, and business will empower you to make informed decisions that drive success in the ever-evolving landscape of content marketing. Join us on September 26-28 in Washington, D.C., to hear from Cassie and 150+ more thought leaders in content and marketing. [Register here]( by July 14 before prices increase!  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]