4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers

mlns='> Don't let your enterprise thought leadership content stay at the top of the funnel. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.15.23 Connect with CMI Hi there, How're you tracking against this year's goals so far? I hope you're crushing it. To keep that momentum (or regain it), do a quick check of how far into the funnel your content reaches. You may find a little more collaboration with your internal partners (think sales team) may help you both hit your goals. Today's article shares some research-backed reasons why teams often struggle with that step – and what to do about it. Give it a read, then [let me know](mailto:kim.moutsos@informa.com?subject=CMI%20feedback%20-%20how%20you%20doin%3F) how your year's going to date.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers]( Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers. [Read more](  A Word From CMI ContentTECH Summit – FREE and Virtual in 2023 Join us next week for ContentTECH Summit! This year’s free virtual event is packed with 12 sessions to help you keep your content strategy up to date, manage your content processes, and navigate artificial intelligence. Register today to unlock the potential of content technology for your organization! [View the agenda]( [»](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]