Don’t Waste AI and Human Potential – Push Them Both To Do Better

mlns='> Vending-machine content can be served well by AI, but that's not what you should want. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.13.23 Connect with CMI Hi everybody, Today's column from Robert Rose will get you thinking about how your company perceives (and values) the content function. Does it view your team as a content vending machine, faithfully filling orders from other parts of the business? If so, Robert writes, don't be surprised if the company tries to replace you with generative AI tools. But if your company values the content team's strategic input (and output), you should be on safer ground because you offer something AI can't replicate. How does your employer see your content team? [I'd love to know.](  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Don’t Waste AI and Human Potential – Push Them Both To Do Better]( How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. [Read more](  A Word From CMI ContentTECH Summit – FREE and Virtual in 2023 Join us next week for ContentTECH Summit! This year’s free virtual event is packed with 12 sessions to help you keep your content strategy up to date, manage your content processes, and navigate artificial intelligence. Register today to unlock the potential of content technology for your organization! [View the agenda]( [»](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]