Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

mlns='> New research from Deloitte points to increasing value of CSOs. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.2.23 Connect with CMI Happy Friday! “Hail to the chief; he’s the one we all say hail to.” You might remember that amusing tune from the 1993 film Dave. Kevin Kline’s character sings it in the shower after he’s hired to impersonate the President “for the good of the country.” In business, earning the title of “chief” doesn’t get you a theme song, but it does get you a seat at the table where organizational decisions are made. Increasingly, business strategists are rising to that position of influence. Will content strategists follow suit? Watch (or read) below for Robert Rose’s thoughts on this question.  Jodi Harris Director of Editorial Content & Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback) [Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?]( New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. [Read more](  A Word From One of Our Sponsors Master Global Customer Service Content for Success Elevate your customer service with perfect messaging, timing, and language. [Learn more now »](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]