Have a Feedback Strategy? You Better Because Your Audience is Watching

mlns='> Audience engagement is great, but does your brand engage with the positive and negative feedback? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.18.23 Connect with CMI Hi, Remember "Hi there-gate?" Not long ago, I asked for feedback on my notes in this newsletter. One reader told me she didn't care for my opening phrase. I mentioned it in one of these intro notes and asked for suggested openers. That kicked off conversations about this innocuous (?) phrase on Twitter, in Slack, and in email. Another reader shared the process her team developed to guide how they react (or don't) to feedback. Read all about it (and how other companies approach it) in today's article – and [keep the feedback coming.](mailto:kim.moutsos@informa.com?subject=CMI%20feedback%20-%20tell%20me%20about%20it) I'm grateful to everyone who's shared their thoughts with me!  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Have a Feedback Strategy? You Better Because Your Audience is Watching]( How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. [Read more](  A Word From CMI 4 Days Left to Enter the Content Marketing Awards Time is running out to show off your creativity and gain recognition for your exceptional work! Submit your cutting-edge projects and standout results in CMI’s Content Marketing Awards for an opportunity to be celebrated among the best of the best in the largest and longest-running international content marketing awards program. Apply by this Sunday, May 21 to avoid late fees. [Start your entry]( [»](  [ANALYTICS & DATA RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]