The universe is an endless, raging sea of randomness

mlns='> Our job isn't to fight it, but to weather it together [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 5.15.23 Connect with CMI “The universe is an endless, raging sea of randomness. Our job isn't to fight it, but to weather it together, on the raft of life.” This quote comes from the Community episode Remedial Chaos Theory, which explored how different (and mostly worse) the lives of that show’s core group would be without each member. Most IRL communities weather the coming and going of individual members just fine – as long as others step up to contribute. You can see this in action in the #CMWorld Slack group. Every weekday, host Jeremy Bednarski throws out a question for the group to discuss. But just as many conversations come from group members, who also are extraordinarily generous with their support and answers. Here are some helpful discussions and resources from the last two weeks (links go directly to each topic, but you’ll need to [join the group]( to see them): - [How to measure SME content contributions]( (May 8) - [Challenges and opportunities created by open-source alternatives to ChatGPT]( (May 8) - [How to decide when to update, refresh, or create new content]( (May 11) - [How to follow Robert Rose’s advice to plan content by focusing on message first (not container or channel first)]( (May 9) CMI isn’t the only organization that hosts a branded Slack channel or community group. Our most [recent B2B research]( shows a big uptick in the percentage of marketers who said they planned to invest in social media/community building (57% compared with 39% the previous year). That’s got me curious: Does your organization host, invest in, or participate in a (branded or industry) community? [I’d love to hear about your experiences.](mailto:kim.moutsos@informa.com?subject=CMI%20feedback%20-%20gated%20communities) Here are some additional resources to help you through the week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [How to Woo and Win Subject Matter Experts (Almost) Every Time]( Before you can measure SME contributions, you have to convince them to participate. Try these tips to nail the SME outreach, interview, creation, and post-publishing process.  Wednesday Webinar: [Do You Know Where Your Brand Assets Are Hiding?]( | 2 PM ET/11 AM PT Once you publish your content, the real “fun” begins. Who’s responsible for tracking details like where and how it gets used, whether it complies with all rights agreements, and when those agreements expire? How closely do they monitor it? Join this discussion to learn how automation can help you solve these and other post-publication mysteries.  First Look: [New CMI University 2023 Curriculum]( | Sign up by May 31 to save $100 (use LEARN23) Content and marketing are the peanut butter and chocolate of business. Both are great on their own – bringing them together creates something magical. The new CMI University curriculum teaches you how to make that magic, with expert-led modules on everything from crafting a content-led marketing strategy to identifying the right stories to setting goals and measuring impact.  Last Chance: [Content Marketing Awards]( You’ve poured time, energy, and every last creative synapse into your work. Wouldn’t it feel great to earn official kudos for it? Tell the details to the judges of the CMI Content Marketing Awards and you just might end up with a career-changing award. But hurry – the regular entry period ends Sunday, May 21.  [ANALYTICS & DATA RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]