Newsletter Subject

Unless it’s called Final.Final.FINAL, it’s not the real thing

From

informa.com

Email Address

cmi@news.contentinstitute.com

Sent On

Mon, May 8, 2023 02:06 PM

Email Preheader Text

mlns='> Your worst day at work has nothing on this / Daily News and Alert 5.8.23 Connect with CMI Hi

mlns='> Your worst day at work has nothing on this [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 5.8.23 Connect with CMI Hi everyone, There’s so much going on in content I had trouble settling on one thing to talk about today. There’s the [seemingly empathetic trend]( of emailing customers to ask if they want to opt out of emails about Mother’s Day or other potentially triggering events. Then there’s the stream of questionable decisions and new policies seemingly designed to push Twitter’s remaining [advertisers]( [partners]( and [high-profile accounts]( away. And there’s the steady drumbeat of AI announcements (e.g., ChatGPT-enhanced Bing [became available to anyone]( with a Microsoft account last week). But I decided to share an example from challenger streaming brand Tubi because it made me laugh out loud. You might remember the brand’s Super Bowl ad, which caught viewers’ attention by making them think someone had changed the channel at a crucial moment in the game. The short film that earned the chuckle (and provided this email’s subject line) is part of a series that [aims squarely at a B2B audience]( Marketers who might consider advertising on Tubi. You can watch the [series trailer]( here: One of the films focuses on the terrifying aftermath of releasing the wrong version of an asset. Another one depicts the danger of getting too close to a Gen Z audience. A third entry takes a rom-com style approach to show a highly targeted ad campaign with an unexpected outcome. You can watch them all from [this playlist.]( Interestingly, each entry is at least five minutes long, bucking the trend of ever-shorter videos. And nothing about them feels rushed – for better or worse (I watched them at 1.25x speed). Will it help Tubi win over marketing dollars? I don’t know, but I applaud the ambition and creativity. I’d love to hear [what you think of any or all of these:](mailto:kim.moutsos@informa.com?subject=CMI%20feedback%20-%20content%20news%20riches) Specific holiday opt-outs, Twitter tantrums, AI everything, and trend-bucking challenger content. Here are some resources to help you have an ambitiously creative week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [5 Lessons From the Content Marketing Awards Project of the Year Finalists]( Tubi’s not the only brand using content to get attention in a crowded field. These five brands craft content so impressive that they won Content Marketing Awards in 2022 – and, just as importantly, helped their businesses. (Hot tip: Study these examples to see what stands out to judges, then enter your best work by May 21 to be considered for a [2023 Content Marketing Award](  Wednesday Webinar: [Learn Adobe's Secrets to Transforming the Content Creation Process]( | 2 ET/11 PT Do you wrestle with version control (which one is really final – Final.Final or Final.Final.FINAL?), asset management, and other content creation headaches? Adobe content teams did, too, until they figured out a better way. They’ll share how they made their processes more scalable, collaborative, and efficient – and how you can, too. [Register]( to save your spot for the live discussion or get a recording you can watch on demand.  [ANALYTICS & DATA RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]

informa.com

Kim Moutsos at Content Marketing Institute

Marketing emails from informa.com

View More
Sent On

03/12/2024

Sent On

29/11/2024

Sent On

26/11/2024

Sent On

08/11/2024

Sent On

07/11/2024

Sent On

07/11/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.