May Day, mayday!

mlns='> Four months in, how are you tracking against goals? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 5.1.23 Connect with CMI Hi there, Happy International Workers’ Day! Since we don’t celebrate that holiday in the United States, many of you (like me and the rest of the CMI team) will celebrate by working. Maybe May Day to you involves trading flower baskets with neighbors or dancing around a maypole. Then again, maybe you see May Day and can’t help thinking, “Mayday! Mayday! Mayday!” Maybe you’re spending this Monday taking stock of goals and wondering how you’ll hit them. Or even how you’ll prove that you did. In a [new study]( of U.S. and U.K. marketers, 41% said they face high pressure to prove the value of overall marketing efforts. And 27% of those said the pressure is “getting overwhelming,” while 14% “say it makes them want to pull their hair out.” Image source: [Ascend2 and Anteriad]( I know many of you feel this, too – it’s one of the things you asked for help with when we surveyed readers recently. We’re working on some new content, and I’ve gathered some evergreen resources for you below. In the meantime, [send your measurement questions my way.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20–%20what's%20the%20airspeed%20velocity%20of%20an%20unladen%20swallow?)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [23 Measurement Definitions Every Content Marketer Should Know]( Measuring anything requires a shared agreement on what to measure and how to interpret the findings. But you can’t do either unless everyone understands the meaning of the words you use to talk about measurement.  ICYMI2: [Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]]( A shared understanding of what success looks like changes everything. Robert Rose explains how to get it.  ICYMI3: [Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]]( And one slightly contrarian answer to the measurement question.  You Might Also Like: [Watch Your Language: How To Win at Global Customer Service Content]( Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. [Read more](  Don’t Miss This Today: [Ask the #CMWorld Community: Create Great Short-Form Video with Your Phone]( | Noon ET/ 9 PT Short-form video content is all the rage. [Sarah Sweeney]( of SaralinaDigital will share easy ways to create studio-quality video content with just your phone – no technology expertise or massive budgets required. Join live to ask questions or watch on demand when you can.  Don’t Miss This Webinar Wednesday: [5 Digital Engagement Trends for 2023]( | 2 ET/ 11 PT Your ability to drive growth hinges on how well you can connect with and convert your prospects. Join this free webinar to learn about emerging trends in digital experiences, audience behavior insights, and tips to drive year-round digital engagement.  Don’t Miss This Event: [Marketing Analytics & Data Science]( | Sept. 26-28 | Washington, D.C. So few organizations feel confident about their data use and analytics maturity. The Marketing Analytics & Data Science conference (co-located with Content Marketing World) can help marketing analysts think more strategically about ROI and marketing measurement, better understand customer sentiment and behavior, and learn the latest AI-powered techniques for personalizing and automating marketing campaigns.  [ANALYTICS & DATA RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]