Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

mlns='> One item stands out in a sea of AI content news. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.28.23 Connect with CMI Hi all, Here's a Friday thought: Would you hire a doctor who doesn't follow the Hippocratic oath? How about a lawyer who flouts the rules of attorney-client privilege? Probably not. What about a consultant who won't (or can't) sign an NDA? If you've used generative AI tools to create content, you unwittingly may have. That's one reason the PR Council advises against using ChatGPT for certain client work (and recommends disclosing when you use it). Robert Rose explains the guidelines and what he thinks about where things stand today. Give it a look, then share your thoughts on AI-generated work for clients [with me]( or in the comment section. Â Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes]( The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. [Read more]( Â [PERSONALIZATION & ABM RESOURCES]( Â Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]