4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit

mlns='> Content audits aren't easy – these tips will make yours more productive. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 4.6.23 Connect with CMI Hi there, Does the term "audit" send a shiver down your spine? The word conjures up images of IRS inspectors, recordkeeping minutiae, and many hours of work. Content audits are different. They're unlikely to lead to fines, penalties, or prison time. Instead, they typically expose opportunities for growth and efficiency. But they do take work. I'm about to start one, and I plan to use the suggestions in today's article to make it as efficient and enlightening as possible. Have any of you audited your content recently? I'd love to hear your tips – [send an email]( or share in the comment section.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) [4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit]( A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts. [Read]( [more](  [PERSONALIZATION & ABM RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]