Surprising and Expected Results from Tech Content Marketers [New Research]

mlns='> Just-released research finds tech marketers are like many other B2B marketers in their challenges. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 3.22.23 Connect with CMI Hi there, Choosing the right content management tools isn’t easy for anyone – not even marketers who work for technology companies. In fact, according to our newly released tech marketing research, only 28% say they have the right tech to manage content across their organization. Yet, tech marketers are also facing some less expected (and perhaps more troubling) challenges right now – including increased workloads and job security fears due to widespread layoffs and hiring freezes in this sector. How are they managing amidst all this uncertainty? Read today’s article to find out what they had to say.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) [Surprising and Expected Results from Tech Content Marketers [New Research]]( Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. [Read more](  A Word From CMI: Join Us for Today's Webinar The hiring process for a freelance writer can be tricky – there are many considerations to factor in, such as quality, reliability, and cost-effectiveness. Join us for today's webinar as we explore how to identify the type of freelancer that's needed for your content goals, best practices for finding and evaluating freelance talent, and how to manage and measure a successful freelance team. [Register for free »](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]