Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

mlns='> Is it your remarkable content or a consistent process that makes your content marketing memorable? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 3.21.23 Connect with CMI Hi there, Remember the Apple ads that started: "Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently..."? Today, Robert Rose offers an ode to their less-celebrated counterparts. They're the ones who turn big ideas into repeatable processes – and keep things running consistently until the next flash of brilliance comes along. Robert says content teams need both the big idea generators and the process builders. Sometimes they're even the same person (aren't we all rebels in our own minds?). See what you think, and let Robert know in the comments.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) [Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]]( Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why. [Read more](  A Word From CMI: Join Us for Tomorrow's Webinar The hiring process for a freelance writer can be tricky – there are many considerations to factor in, such as quality, reliability, and cost-effectiveness. Join us for tomorrow's webinar as we explore how to identify the type of freelancer that's needed for your content goals, best practices for finding and evaluating freelance talent, and how to manage and measure a successful freelance team. [Register for free »](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]