Is this good $#!t or bad?

mlns='> Wonderful and weird works of content [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 3.13.23 Connect with CMI Hi there, Did you see the [Bad $#!T to Good $#!T]( video kicking off Miller Lite’s (kind of wonderful but slightly weird) Women’s History Month initiative? As the company explained in a [press release]( Miller Lite wants to “amend the industry's sexist history of beer marketing” by collecting old ads and cardboard marketing displays (the bad $#!t) and composting them to create fertilizer (literal good $#!t). The fertilizer will go to women hops growers, and the hops they grow will go to women brewers to create more beer (figurative good $#!t). The company is also donating $60,000 to Pink Boots Society, a nonprofit supporting women and non-binary people in the alcoholic beverages industry. The wonderful: relevant cause, clever content, and meaningful action (just as [experts advise](. The weird: The brand’s Instagram and Twitter accounts say not a word about the initiative. Why so silent? And the company says it’s “committed to the mission” of turning bad $#! into good, so why is it only collecting ads through the end of the month? Though the idea’s great, the execution could be more fulfilling. Speaking of weird, take a look at the [Awkward Oscars Coloring Book]( from Ceros, a collection of what the description calls “Oscar’s strangest and most cringe-worthy moments.” It’s certainly interactive and well-timed with the Oscars broadcast. But something about drawings of Will Smith hitting Chris Rock, Jennifer Lawrence tripping over her dress, and other moments represented feels a bit strange and cringe-worthy, too. [LMK what you think]( of these content pieces. In the meantime, here are a few things to make your week more wonderful than weird.  Kim Moutsos Vice President of Editorial Content Marketing Institute  Wow Us With Your Wonderful: [2023 Content Marketing Awards]( You work hard to craft innovative content marketing strategies and the content to fulfill them. Why not get recognized for it? CMI is now accepting entries for the 2023 Content Marketing Awards. Not sure how your work stacks up against your peers? Read about the [2022 winners here.](  Heard Around the Twitter Cooler: [Newsletter No-Nos]( At CMI, we’re email newsletter fans (we learned of the Miller Lite campaign and the Ceros coloring book from mentions in newsletters). So, we’re closely watching this [Twitter thread]( on newsletter peeves started by SparkToro’s Amanda Natividad. Mentioned so far: long paragraphs, short paragraphs, mixed font sizes, bad capitalization, and emojis. (Hit reply to tell us what you’d add to the list.)  ICYMI: [5 Essential Elements for a Great Newsletter]( The best email newsletters train readers to expect interesting, inspiring, or helpful content every time they open it. But crafting those consistently entertaining and inspiring packages isn’t easy. Take some tips from these praise-worthy examples, including a winner and finalist from the 2022 Content Marketing Awards.   Watch This: [Up Your Digital Game]( | March 15, 2:00 PM ET Every digital experience you create should move you closer to your marketing goals. And that means you need a digital marketing strategy – a game plan for communicating across digital channels. Join this free webinar (and bring your team) to work on creating one with help from James Leedom, Marketo Customer Technical Advisor.   [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]