Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

mlns='> As content demands increase, the cry for integration should be louder. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 2.28.23 Connect with CMI Hi there, Which comes first in your marketing and communications planning – content or campaigns? That question sounds like a chicken-and-egg scenario, but it isn't. The classic riddle kept actual and armchair (and barstool) philosophers busy for a few thousand years before people learned enough about evolution to call it. But Robert Rose settles the planning question for marketers and content teams today – and explains why it really does matter. Do you agree with his view? [Let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20–%20Content%20or%20campaigns?), or leave a comment at the end of Robert's column.  Kim Moutsos Vice President of Editorial Content Marketing Institute [What did you think of this email?](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]]( Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. [Read more](  A Word From CMI: Learn More From Robert Rose With CMI University Content marketing is evolving - are you? CMI University offers the training you need to create the building blocks for your content marketing strategy. You’ll get the frameworks for success to build the teams, processes, and strategies that will advance your practice of content marketing and help your business grow. Enroll now for Content Marketing University and you’ll receive 12-month on-demand access to an extensive curriculum designed to take your strategy to the next level in the new year. [Watch the video »]( [Explore the curriculum »](  [CONTENT OPERATIONS RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]