Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

mlns='> Your audience can't trust your content when you can't trust your sources. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 2.16.23 Connect with CMI "Fool me once, shame on — shame on you. Fool me — you can't get fooled again." (Okay, we know what that former U.S. president meant to say.) Unfortunately, if you use a crowdsourcing platform like HARO, it's all too easy to get fooled. And link-hungry promoters may try to fool you again, as you'll read today in Ann Gynn's HARO tale of woe. Ann wasn't tricked, though. And since she's not one to gatekeep her methods, you can borrow her process for vetting external sources so you'll be impervious to promoters’ shenanigans, too. Do you still use HARO? Have you found a good alternative? [Let me know about your experience.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20-%20HARO%20alternatives)  Kim Moutsos Vice President of Editorial Content Marketing Institute [What did you think of this email?](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience]( A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. [Read more](  [3 Ways To Grow the Value of Your Thought Leadership [Sponsored]]( Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. [Read more](  A Word from One of Our Sponsors: The marketer’s field manual to content operations: A step-by-step guide to understanding and implementing best-in-class content production Get this hands-on primer, which helps marketers upgrade their content production process. Simply complete the self-audit and follow our step-by-step best practices. [Learn more](  [CONTENT OPERATIONS RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]