Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]

mlns='> A $500,000 savings happened when a company came up with their singular definition of an e-book. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 2.14.23 Connect with CMI "January is for dreamers. February is for doers." This quote (attributed to business exec Marc Parent) seems appropriate today because, for many of us, February 14 isn't just the middle of a very short month – it's also the middle of a sneakily quick quarter. That's also why the advice in Robert Rose's latest column resonates. It's all about agreeing to definitions, including the most strategic one – what the content team will (and won't) take on. Is there a better way to get things done than deciding which things not to do at all? What boundaries are you defining for your work this month? [Let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20-%20boundaries) or [leave a comment for Robert.](  Kim Moutsos Vice President of Editorial Content Marketing Institute [What did you think of this email?](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback) [Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]]( Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. [Read more](  A Word from One of Our Sponsors: The marketer’s field manual to content operations: A step-by-step guide to understanding and implementing best-in-class content production Get this hands-on primer, which helps marketers upgrade their content production process. Simply complete the self-audit and follow our step-by-step best practices. [Learn more](  [CONTENT OPERATIONS RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]