8 Must-Haves for High-Quality Original Research

mlns='> Not all research projects are created equal. Here are differences that distinguish the better ones. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 8.15.22 Connect with CMI [8 Must-Haves for High-Quality Original Research]( Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. By Clare McDermott [READ THIS ARTICLE](  A Word from CMI: Only One Month Until Content Marketing World! Content strategy. Analytics & data. Demand generation. SEO. Social media. Writing & development. Visual storytelling. At Content Marketing World 2022, you’ll find expert advice and fresh inspiration on these topics (and so much more!) in 100+ sessions, workshops, and industry forums. Check out the full lineup – and then register to join us next month. Use promo code COMMUNITY100 and save $100. [VIEW THE AGENDA](  [CONTENT OPERATIONS](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content VIPs]( [CMI Business Directory]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]