Isn’t It Obvious? How To Make Content More Useful for Sales

mlns='> If you have to ask, it probably isn’t. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.24.24 Connect with CMI Hi there, Does the sales team at your company use any of the content you produce? If not, Robert Rose has some bad and good news for you today. The bad news? Fixing the problem falls to the content or marketing team. The good news? You already know how to fix it. (Spoiler alert: the answer involves treating the sales team as an audience you want to help.) Give [Rose-Colored Glasses a read](. Then let me know if this approach will help your internal teams get more use out of your content. [I'd love to hear from you](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20sell%20your%20content%20internally&elqTrackId=695F65AC7F968137A4F7E7A968A57AA3&elqak=8AF54A3154D42B159FC9686A67409A362DA2B518417F33B9B1B0C14D2668D1BEFCCF). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [Isn’t It Obvious? How To Make Content More Useful for Sales]( [Isn’t It Obvious? How To Make Content More Useful for Sales]( The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. [Read more]( [Map Your Strategic Path to Content Success [Sponsored]]( [Map Your Strategic Path to Content Success [Sponsored]]( Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one. [Read more](  A Word From CMI [Tomorrow: MasterTHIS: AI | 1:00 p.m. ET]( [Tomorrow: MasterTHIS: AI | 1:00 p.m. ET ]( AI-generated content rarely wows. But other AI uses cases hold much more promise. Join this free digital event to discover the AI uses that amplify your content and marketing efforts. Topics include developing an AI strategy, using AI for personas, content ROI, and strategic approaches you can use now. Register to join live or watch on demand when you can. [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]