20+ Tips and Ideas That Make Paid Social Media Content Pay Off

mlns='> Why, how, and how much to invest in paid social. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.19.24 Connect with CMI Hi there, Do you use paid social these days? It's no longer a sure bet or a budget-friendly testing ground. Despite the precision targeting that's possible, some of the experts we talked to pointed to ad fatigue, competition, and expense as caveats to consider. Yet nearly all said it still makes sense to invest in paid social — at least in certain circumstances. You can read their nuanced recommendations [in today's article](. (And if you join us at Content Marketing World next month, you can learn from many of these experts in person. [LMK if you need a discount code](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20paid%20social%20advice&elqTrackId=3996BD66210BF13152EE07CEB24D84D0&elqak=8AF5CC42DCE218136BBC16604BFF114D20D454738AD3F05361F8CDA84289721BC230).) [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [20+ Tips and Ideas That Make Paid Social Media Content Pay Off]( [20+ Tips and Ideas That Make Paid Social Media Content Pay Off]( Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider. [Read more](  A Word From One Of Our Sponsors [Join us at Opticon 2024 | San Antonio, TX or Online]( [Opticon24]( Content is (still) king, but it looks a lot different today than in years past. At Opticon24, we'll look at how digital is evolving with engaging, dynamic content at its core. [Register now »](  A Word From CMI [This Week: Save $200 on Content Marketing World]( Are your content and marketing strategies feeling a little bland? Register today for Content Marketing World to pumpkin spice up your content and save $200 off your pass. Don't let your savings blow away with the autumn breeze – use code SPICE200 by 11:59 pm ET tomorrow to save! [Rake in the savings »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]