Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

mlns='> What works and what doesn’t in demand gen. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 9.17.24 Connect with CMI Hi there, "Do more with less." Is there any more tired (and tiring) business cliché? Yet neither the phrase nor the demand behind it will likely disappear soon, as many of you know too well: 95% of demand-gen marketers in our recent research said they feel pressure to produce results despite limited budgets and resources. A misunderstanding of generative AI's strengths fuels this pressure, Robert Rose argues [in today's column]( "[AI] doesn’t take fewer people, and it doesn’t take any less effort, creativity, or content," he writes. Read his take on the findings, then [let me know](mailto:kim.moutsos@informa.com?elqTrackId=CC32D2DDC5413A7C840AEC5F2490857B&elqak=8AF51568A54C704C6306A782CF03821030A53F06D359C7BDE115783B04117F241E93) whether they reflect your experience. I'd love to hear from you. [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=836EDF8CA9E3323ED9D30A13A6DFE139&elqak=8AF5F98E03DCD64C48FA5964A8EE26365F7ED8A98E260BB8C4AFBC6AE019F283080C) [Why AI in Demand Generation Is No Knight In Shining Armor [New Research]]( New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet. [Read more](  A Word From One Of Our Sponsors [Join us at Opticon 2024 | San Antonio, TX or Online]( Content is (still) king, but it looks a lot different today than in years past. At Opticon24, we'll look at how digital is evolving with engaging, dynamic content at its core. [Register now »](  A Word From CMI [Free Digital Event: Demand Generation Masterclass]( Looking for new ways to spark your demand generation? Join us for a free masterclass this Wednesday and Thursday. We've invited experts to share their insights on maximizing ROI and attracting higher-quality leads, leveraging AI for more efficient outreach, future-proofing your demand strategies, and much more! [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]