AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers

mlns='> Perplexity readies to change paid ad strategies. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.30.24 Connect with CMI Hi there, Would you pay to be featured as the only AI-generated answer at the top of a SERP? AI-assisted search platform Perplexity is betting marketers will spend big to promote their content in this exclusive space. To sweeten the pot, it’s also lining up partnerships with third-party publishers. [Robert Rose]( explains how this development could influence your future investments in original content. [Kim Moutsos]  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C&elqak=8AF548124BDFF7A0AC417C2004322D56DE93DFB4FFF56ED16B1ED34BD4A557B8512D) [AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers]( Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? [Read more](  A Word From One of Our Sponsors [Delve Into the Latest CMS Trends]( [Delve Into the Latest CMS Trends]( Today’s CMS platforms offer the flexibility to deliver personalized content across multiple digital channels. Future-proof your marketing performance by embracing these four CMS technology trends. [Step into the future of CMS »](  A Word From CMI [Master AI Strategies at Content Marketing World]( AI is reshaping marketing faster than ever – don’t miss the chance to expand your AI knowledge at Content Marketing World! At CMWorld 2024, you’ll find an entire conference track on AI in Marketing packed with strategies and use cases to prepare you for how AI tools continue to evolve in the marketing space. Learn more about the sessions and then register to join us this October 21-23 in San Diego, CA. [Explore AI sessions »]( [Register for CMWorld »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]