What It Takes To Build a Unified Content Experience

mlns='> Make sure everyone understands the assignment. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.22.24 Connect with CMI Hi there, A recent flight had me thinking about all the touchpoints in an airline passenger's experience: Websites, apps, phone reps, check-in agents, gate agents, flight attendants, and pilots (to name a few). With so many teams involved, where would you start if you were in charge of improving the customer experience? You'd have to make sure every team understood what kind of experience the airline wants to be known for, right? The same is true for the content experience. Other teams also must understand and support the desired experience. [Today's article]( offers ideas for getting everyone on board. [What would you add?](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20not%20flying%20solo&elqTrackId=7731B7BD6DEA89C3833F30A5C80F8EC9) [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [What It Takes To Build a Unified Content Experience]( Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start. [Read more](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]