How To Get Branded Content Right: Examples, Ideas, and Tips

mlns='> That phrase may not mean what you think it means. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.8.24 Connect with CMI Hi there, Can your content compete with the series, films, and podcasts that media companies and studios produce? If you're not sure you can beat them, try enlisting the studios and brands to create with or for you. That's the idea behind branded content like the award-winning fiction podcast Murder in HR, created for Gympass. [Today's article]( breaks down what a great branded content campaign takes. Do these examples make you want to try branded content? [I'd love to hear your thoughts](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20Branded%20content&elqTrackId=29ED7DBFC9B6096E75E330178E9F3E4D). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Get Branded Content Right: Examples, Ideas, and Tips]( Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples. [Read more](  A Word From Our Sponsors [Campaigns Made From Visuals on the Internet in 5 Steps]( Learn how to create impactful campaigns with internet-sourced content using this five-step guide. Perfect for marketers looking to enhance their digital strategy. [Boost your campaigns – Download now! »](  [The Gen AI Decision Maker's Guide for Marketing]( Want to empower your team to work smarter, not harder with gen AI? This guide covers top use cases, security features you can’t overlook, and questions to ask any vendor before buying. [Get the guide »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]