How To Create User Stories That End Frustrating Conversations About Marketing

mlns='> Get all your teams on the same page. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.5.24 Connect with CMI Hi there, Based. Brat. Cap. Slaps. Tea. You know what all these words mean. Or do you? Depending on the context and the people involved, each word has multiple meanings, some completely contradictory. That’s why communicating is so deceptively hard. You think you’ve delivered one message, but the person you’re talking to might pick up something else. So, if you feel like marketing and analytics are teams separated by a common language, you’re not the only one. Yet neither team can succeed without a shared understanding of what data to collect and analyze (and why). The [advice from Trust Insights’ Katie Robbert (via Dennis Shiao) in today's article]( should help avoid frustrating miscommunications — and keep both teams focused on what matters. Which terms seem obvious to marketing backgrounds but mean something else (or nothing at all) to people with data analytics backgrounds? Which data analytics terms baffle marketers? [Let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20no%20cap%20analytics%20terms&elqTrackId=32740D5FF87313D5E563F5A9FAAA4080). Meanwhile, here are some resources to help you communicate and collaborate this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  New: [How To Create User Stories That End Frustrating Conversations About Marketing]( A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page. [Read more](  ICYMI: [23 Measurement Definitions Every Content Marketer Should Know]( Content marketers may recognize terms related to content measurement, but confusing their subtle distinctions is all too easy. Check your understanding of these 23 definitions.  Bonus Interview: [Data-Driven Personalization With Zontee Hou]( Consumers love a personalized experience, but they don’t love privacy intrusions. That’s why marketing and data teams must collaborate to shape the strategy for what data to collect and how to use it. CMWorld and MADS speaker Zontee Hou, author of Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, offers her advice.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]