Small Player Wins Big in Brand Games

mlns='> Bandit takes the gold. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 8.2.24 Connect with CMI Happy Friday! You’ve probably encountered incredible stories about Simone Biles, Stephen Nedoroscik, Snoop Dogg, and Flavor Flav in Paris this week. But here’s one I bet you haven’t heard. Athletic apparel brand Bandit supported 35 unsponsored Olympic hopefuls by providing them with travel funds and unbranded uniforms to wear during their tryouts. Bandit’s Unsponsored Project is helping to vault this small business ahead of its big-name competition. [In today’s article]( Robert explains why he thinks it’s also a genius brand awareness play.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Small Player Wins Big in Brand Games]( A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game. [Read more](  A Word From Our Sponsors [Discover 10 Essential Tips for Data-Driven Content Marketing]( Thanks to AI, any marketer can quickly create content in minutes. But will it resonate with your audience? Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust. [Get the tips »](  [Need Winning SEO Content That’s Fast And Effective?]( As AI Search takes over the web, you need SEO that’s built for the future. Zupyak uses AI to guide your SEO in real-time and create content your customers will love. [Use code CMI for a free trial »](  A Word From CMI [Last Chance to Save on Content Marketing World]( The sprint to savings is on! Early bird rates for Content Marketing World expire tonight — and it’s not too late to save up to $350 on your conference pass! Looking for guidance to overcome your content and marketing hurdles? Ready for winning ideas that will vault your strategy to new heights? Don’t miss out on this golden opportunity — your path to content and marketing victory begins in San Diego this October. [Register now and save »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]