How To Balance Marketing Specialists and Generalists

mlns='> Who can you call when marketing pains hit? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.30.24 Connect with CMI Hi there, You know how much goes into strategizing, planning, creating, amplifying, measuring, and optimizing campaigns. But who should do all that work? Does the ideal team encompass a set of people with deep knowledge and expertise in one area? A group with broader skills who can flex from one project to the next. Or both? In today's article, [Robert Rose says]( any of these options can work if your organization commits to supporting and educating employees. Do you have the right balance of generalists and specialists on your team? [I'd love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20general%20or%20special?&elqTrackId=F32E08C50A27A26360A0A34A0DA7673D). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Balance Marketing Specialists and Generalists]( Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide. [Read more]( [10 Essential Tips for Data-Driven Content Marketing [Sponsored]]( Thanks to AI, any marketer can quickly create content in minutes. But will it resonate with your audience? Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust. [Read more](  A Word From One of Our Sponsors [The Visual Economy Report]( [Canva]( The visual economy has emerged as a powerful force in global business, simplifying complex ideas and connecting audiences like never before. Learn how it impacts workplaces in Canva’s new report. [Download now »](  A Word From CMI [Early Bird Rates End Friday]( The sprint to savings is on! Get your Content Marketing World pass before early bird rates expire this Friday, August 2. Looking for guidance to overcome your content and marketing hurdles? Ready for winning ideas that will vault your strategy to new heights? Don’t miss out on this golden opportunity – your path to content and marketing victory begins in San Diego this October. [Register now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]