Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

mlns='> How to make the sum of these two tools greater than the parts. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.22.24 Connect with CMI Hi there, Is GA4 now so old hat that you know where to find the most pertinent data (and what to make of it)? Even if you answered yes, somebody somewhere probably knows a trick or two to make your work easier or more impactful. Today, that somebody is the ever-helpful Andy Crestodina of Orbit Media, and the trick is [applying ChatGPT to your search for insights in GA4 data](. While Andy shared these tips with a room full of data analysts at the Marketing Analytics & Data Science conference last year, Dennis Shiao gets the assist for recapping them here. Have you used ChatGPT with GA4 data? [I’d love to hear how it went](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20—%20Two%20great%20tools&elqTrackId=093BABC201191AB666EC62D50406DD79). Meanwhile, here are some insightful resources to help you this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  New: [Combine GA4 and ChatGPT To Deliver More Insightful Analytics]( Try these step-by-step instructions to use ChatGPT to uncover insights hiding in all that GA4 data. Learn how to identify falling search traffic, improve rankings, and get more from your email newsletters. [Read more](  ICYMI: [How To Measure the Value of Your Audience (in Actual Dollars)]( You’ve heard again and again how important audience building is. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? This article shows you how.  Wednesday: [The State of Marketing to Marketers 2024]( | 2:00 p.m. ET/11:00 a.m. PT If you’re a B2B marketer whose audience is other marketers, you’re facing a tough crowd. They’ve seen it all before (and tried most of it themselves). So how do you attract them without turning them off? Find out in the interactive discussion of CMI research and expert insights from Robert Rose, Content Phenom’s Liz Willits, and Bynder’s Brian Kavanaugh. Register to participate live or watch on demand (and get a copy of the research findings).  Thursday: [The Authority Market: How Marketing Leaders Become CEOs]( | 1:00 p.m. ET/10:00 a.m. PT Thinking like a CEO can help you become one (if that’s your goal) or simply impress the one you answer to. Either way, conveying the strategic importance of what you do is crucial. Join Ryan Brock, DemandJump's chief solution officer, to learn how to shift your thinking from the tactics of traditional SEO to the big-picture methodology of pillar-based marketing. Register to watch live or on demand when you can.    To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]