The Best New Marketing Metric Since SEO Came Along

mlns='> Share of model presents big opportunities. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 7.19.24 Connect with CMI Happy Friday! Exactly how much is it worth to have AI tools surface your brand’s content in response to relevant prompts? You may soon have an answer. A new metric — share of model — aims to quantify a brand’s value by its mentions on one or multiple large language models. How SoM will ultimately be defined and calculated is still in question. Yet, [in today’s article]( Robert Rose says he’s more curious about the new standards and optimization strategies that might emerge once the data details are settled. [Let me know](mailto:jodi.harris@informa.com?subject=AI%20measurement&elqTrackId=838DFC2F88D5F4458D5ADDC5C92127CC) if you share his perspective.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [The Best New Marketing Metric Since SEO Came Along]( Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand. [Read more](  A Word From One of Our Sponsors [Need Winning SEO Content That’s Fast And Effective?]( As AI Search takes over the web, you need SEO that’s built for the future. Zupyak uses AI to guide your SEO in real-time and create content your customers will love. [Use code CMI for a free trial »](  A Word From CMI [Next Wednesday: The State of Marketing to Marketers 2024]( Are you a B2B marketer targeting other marketers? Your audience’s ability to see through typical marketing tactics makes your work uniquely challenging. How do today’s marketers evaluate and choose the products and services that meet their needs? CMI conducted research to uncover these insights, and we’re excited to share the findings with you. Join us for our State of Marketing to Marketers webinar on Wednesday, July 24, at 2 p.m. ET, where we’ll explore best practices and insights on what truly works in today’s marketing landscape. Don’t miss this opportunity to gain valuable knowledge and improve your strategies for marketing to marketers. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]