Did Cannes Lions Awards Just Say Content Beats Advertising?

mlns='> Didn't make it to France? Learn this takeaway. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.21.24 Connect with CMI Happy Friday, Do you find it increasingly hard to distinguish content marketing from advertising? Both can be imaginative, informative, and use storytelling to compel consumers to act. Judges for the Cannes Lions International Festival of Creativity don’t seem to care about labels — they just know great content when they see it. A documentary film about Dramamine and kid-focused audiobooks from Siemens Healthineers are among this year’s big winners. Have we reached a new tipping point in the evolution of content and marketing? Robert Rose [offers his take]( but [let me know what you think](mailto:jodi.harris@informa.com?elqTrackId=79DF1C4C45B83BB107A3B6AD5CDE0BBF).  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Did Cannes Lions Awards Just Say Content Beats Advertising?]( Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role? [Read more](  A Word From CMI [Final Day for Certification Savings]( Summer is here, and so is your chance to elevate your marketing skills! Enroll today, June 21, by 11:59 p.m. ET to take advantage of the discounted [CMI x AMA Content Marketing Certification]( and embark on a journey of discovery and professional growth. Use code EXPLORE20 to save 20% and start your summer with content marketing mastery! [Enroll now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]