Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues

mlns='> What to think about before you speak out. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.20.24 Connect with CMI Hi there, How do you represent your brand's values in your content? Doing so can alienate some people even as it attracts others. But some issues feel too important to ignore — even if it means not everyone will like the content you produce. Getting it right takes buy-in, commitment, empathy, and creativity. We've updated the advice and examples [in today's article]( to help you get it right. How do you handle social issues in your content? [I'd love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20Speak%20out%20stand%20out&elqTrackId=BE7D6A8CFFC120FF2D4C82C2D6403A4F). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]]( In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans. [Read more](  A Word From CMI [Reach New Heights With 20% Off Certification]( Ready to elevate your marketing skills this summer? Enroll in the [CMI x AMA Content Marketing Certification]( and embark on a journey of discovery and content marketing mastery. Explore new horizons in your marketing career with a 20% discount on your enrollment when you sign up by June 21, with code EXPLORE20. [Start your journey »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]