How To Market Your Marketing To Marketers [New Research]

mlns='> We’d be surprised to learn you’re surprised by this. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.18.24 Connect with CMI Dearest fellow reader, Despite all the hoopla around video, reading remains fundamental for marketers. When asked how they prefer to consume work-related content, most (55%) chose reading content online. That number made this writer/reader sigh with relief (while acknowledging the need for audio and video content to make everyone feel welcome). Which of today's findings about [what marketers prefer]( when they're on the receiving end of marketing surprised or intrigued you? [Write me a note](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20M2M&elqTrackId=14511A466DCD330CADC5082B685DC8F2), and I'll be sure to write back. Yours truly, [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Market Your Marketing To Marketers [New Research]]( Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions). [Read more](  A Word From One of Our Sponsors [The Virtual Event To Unite Your Marketing Teams]( Want your marketing teams to deliver content that truly resonates and converts? Attend Content & Beyond on June 27 at 10 a.m. EDT to learn how to enhance your storytelling! [Register now »](  A Word From CMI [Today: Unlocking the Power of TikTok for Agencies]( In today's competitive landscape, how can agencies effectively introduce new platforms to their clients while prioritizing their best interests? With over 7 million businesses thriving on TikTok, the platform's surging popularity is transforming consumer-brand interactions and can be a critical tool for driving performance and growth. Join us today at 2 p.m. ET to learn best practices for establishing a strong presence on the platform, hear success stories, and explore how to make TikTok a cornerstone of your clients' digital strategy. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]