Don’t Upgrade Your Content Strategy – Make Room for a New One

mlns='> Build your factory before you try to get something new off the ground. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.11.24 Connect with CMI Hi there, Hitting on a great idea for a new content project can feel exhilarating. But finding out you're expected to build it while running your existing projects? That should raise a red flag. Building one plane while flying another is just as risky as it sounds — even when the aircraft are metaphorical. Robert Rose argues [in Rose-Colored Glasses]( that you shouldn’t even try it — and offers some helpful alternatives. How often have you faced the "build a new plane while flying another" challenge? [I'd love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20build%20a%20better%20content%20factory&elqTrackId=7F46C20ECA922A6C5751248D184845C1) how you handle it. [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Don’t Upgrade Your Content Strategy – Make Room for a New One]( How often have you been asked to build something new while you're busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don't try to. Here’s a better option for getting a new content project off the ground. [Read more](  A Word From One of Our Sponsors [The Virtual Event To Unite Your Marketing Teams]( Want your marketing teams to deliver content that truly resonates and converts? Attend Content & Beyond on June 27 at 10 a.m. EDT to learn how to enhance your storytelling! [Register Now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]