How To Measure the Value of Your Audience (in Real Money)

mlns='> You might need a calculator — but it’s worth it. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.4.24 Connect with CMI Hi there, Suddenly, it's June — almost halfway through 2024. Many people face quarterly or mid-year check-ins on progress toward goals. Wouldn't it be great if you could report a monetary value for the audience you're building with your content? It's simple enough to do if you only consider sales leads. But your audience is so much bigger than that — how do you assign a dollar value to followers? Subscribers? Very engaged subscribers vs. occasionally engaged? Things get tricky fast. But it's worth doing — and Robert Rose explains [why (and how) today](. How do you measure audience value? [I'd love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20audience%20value&elqTrackId=4CD1A4441C0A8CF15D9BDE07F1761392). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Measure the Value of Your Audience (in Real Money)]( You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how. [Read more](  A Word From One of Our Partners [[New Data] What’s Keeping Your Target Audience Up At Night?]( Refine your content strategy with a look at the top topics, keywords, and most pressing issues on your audience’s mind. Spark the next big idea for your brand with analysis of key trends + tips from industry insiders. [Get your industry’s snapshot »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]