Reading rainbows

mlns='> A burst of inspiration to keep your commitments from flagging. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.3.24 Connect with CMI Hi there, It’s June, and you’re probably seeing rainbows everywhere you look. Sure, articles like [this one in Ad Age]( implied you might see fewer in Pride Month 2024. But then again, articles like [this one]( and [this one]( point to a healthy list of Pride participants. Oh, and [this one quotes]( research that says most brands (more than 75%) aren’t changing their Pride commitments this year. So what’s really going on? It seems inclusion and allyship aren’t going anywhere. Even the gloomier Ad Age article quotes brands like Abercrombie & Fitch on the importance of representation to both employees and customers. Why? Because consumers (especially those between 18 and 34 years old) care about it. If you need to reinvigorate your inclusive content commitment, add the documentary Butterflies in the Sky to your Netflix queue. The stories people tell of what it meant to appear on or see themselves represented in the long-running PBS children’s show Reading Rainbow can’t help but inspire you. That’s thanks to the dogged commitment of the show’s creators to represent all children, to test their work with children, and to co-create with them, too. It’s entertaining, educational, and filled with the joyful, scrappy energy that went into producing the show. But you don’t have to take my word for it, as Reading Rainbow host LeVar Burton always said. Here’s [the trailer]( so you can decide for yourself. [LeVar Burton reads to a diverse group of children in a still from the new Reading Rainbow documentary Butterflies in the Sky.]( Where do you find inspiration for your inclusivity and creativity? [I’d love to hear](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20reading%20rainbows&elqTrackId=2C0CA8B7551E708738F04344881B41AC). Here are a few resources to help you make your audiences feel authentically welcome.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [Take Binary Bias Out of Your Content Conversations]( Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.  ICYMI2: [Why You’ll Never Create Customer-Centric Content Unless You Focus on Inclusivity and Empathy]( Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.  ICYMI3: [Why (and How To) Write a Strategy for Your Cause-Related Marketing]( Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. Here’s how content teams can help their brands achieve cause-related objectives.  Don’t Miss: [Make Inclusion the Default]( | CMWorld 2023 Video Takeaways No one gets inclusive content right all the time. But don't let the fear of messing up (FOMU) hold you back. Watch this video for advice from Content Marketing World 2023 speaker Purna Virji, principal consultant at LinkedIn, on how to keep working on improving your approach. Then make plans to join us for more insights and inspiration at [Content Marketing World 2024]( in beautiful San Diego this October.   To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]