The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

mlns='> Earn media with your owned content. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.16.24 Connect with CMI Hi there, You know that reusing content on multiple channels saves time and gets more attention for your content. But are you overlooking earned media — one of the most powerful channels for content reuse? Yes, you can earn media coverage for work you've already created for your owned channels. Success depends on making the right choices about who to approach — and how. PR consultant Michelle Garrett (a frequent Content Marketing World speaker) shares the scoop on [what to do (and what to avoid)](. Have you reused content to earn media coverage? [I'd love to know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20PR%20reuse&elqTrackId=15A7880431B1DD6D4FC79EC47354C1E8). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media]( You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips. [Read more](  A Word From One of Our Partners [[New Data] What’s Keeping Your Target Audience Up At Night?]( Refine your content strategy with a look at the top topics, keywords, and most pressing issues on your audience’s mind. Spark the next big idea for your brand with analysis of key trends + tips from industry insiders. [Get your industry’s snapshot »](  A Word From CMI [Content Marketing Awards: Submit by Sunday]( Time is running out to show off your creativity and gain recognition for your exceptional work! Submit your cutting-edge projects and standout results in CMI’s Content Marketing Awards for an opportunity to be celebrated among the best in the largest and longest-running international content marketing awards program. Apply by this Sunday, May 19 to avoid late fees. [Start your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]