Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)

mlns='> Don't succumb to AI mediocrity. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.7.24 Connect with CMI Hi there, The blank page is every creator’s adversary. That's why so many try generative AI prompts early in the creation process. Improving bad writing or subpar ideas is easier than creating something great from scratch. But is better than bad good enough? [Robert Rose says no]( — and encourages everyone to aim for more than just "better than ChatGPT." How do you keep your content creation standards high? [I'd love to hear your tips.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20better%20than%20bad&elqTrackId=1FA1AE52377D81CAC86738958E374C22) [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)]( Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables. [Read more](  A Word From One of Our Sponsors Tomorrow! 3 Storytelling Tips For Content Creators from former Pixar Writer [How To Write Faster With or Without an AI Assist]( Matthew Luhn, former Pixar storyteller, joins Sanity Connect tomorrow, May 8, at 12 p.m. ET to share tips on telling compelling stories with AI. [Join live for a chance to win his book, The Best Story Wins »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]