Oops, Google Did It Again — But You Still Need First-Party Data

mlns='> Don't wait for Google. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.3.24 Connect with CMI Happy Friday, ya'll! Did anyone here truly believe Google would be ready to replace third-party cookies this year? The company may be highly motivated to set new standards for data tracking and collection, but industry watchdogs are equally invested in ensuring those standards don’t just benefit Google. Media companies aren’t delaying their efforts to incorporate first-party data into their strategies. [In today’s article]( Robert Rose says marketers should follow their lead, but [I’d love to know](mailto:jodi.harris@informa.com?subject=Pause%20or%20proceed%20with%20first-party%20data&elqTrackId=986DAEB49C226DD8D52F4B30DE606C92) where you stand on this issue.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Oops, Google Did It Again — But You Still Need First-Party Data]( The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway. [Read more](  A Word From CMI Content Marketing Awards: Submit by May 19 [CMA]( Have you been formulating strategies, pushing boundaries, and delivering results for your organization over the past year? Submit an entry for the Content Marketing Awards, the largest and longest-running recognition program for content marketing excellence, and be recognized for all of your hard work. Enter for Best Content Marketing Program (or one of the other [60 categories]( in our 2024 CMAs. Submit your entry by May 19! [Start your CMA entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]