Don’t Follow Tesla’s Marketing Mistake

mlns='> The "try advertising" mandate didn't work for Tesla or the marketing team. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.26.24 Connect with CMI Happy Friday! If you’re still shocked by any news coming out of Tesla’s boardroom, just think about how its growth marketing team must feel. All 40 members were sacked this week, a year after being hired to help the beleaguered brand “experiment” with advertising. While Tesla framed the firing as part of a 10% overall workforce reduction, CEO Elon Musk threw shade at marketing for creating “generic” ads for his social platform, X. No matter what sparked this decision, [Robert Rose cautions leaders]( against following in Tesla’s tire tracks. [Let me know](mailto:jodi.harris@informa.com?subject=Tesla's%20latest%20spin-out&elqTrackId=25D168023838569396EB8335DDDEE039) if you agree.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Don’t Follow Tesla’s Marketing Mistake]( [Tesla's Marketing Mistake]( Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies? [Read more](  A Word From CMI Lowest Rates for Content Marketing World End Tonight Don't let the steepest savings pass you by! Secure your spot now and save up to $450 off your pass to Content Marketing World 2024 in sunny San Diego. Register today by 11:59 p.m. ET for the lowest rates, and dive into an experience overflowing with new ideas, inspiration, and connections to spark your future in content marketing. [Register now and save »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]