Should Your Brand Shout Its AI and Marketing Plan to the World?

mlns='> Yell, speak softly, or stay silent. What's your AI plan? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.19.24 Connect with CMI Happy Friday, friends! If your brand is a member of the AI users club, should you shout your stance out to the world or follow “Fight Club” rules by keeping it on the down-low? What about if you aren’t using this technology in your content efforts? Companies like Dove, Brandtech Group, and Sports Illustrated have each leaned into a different quadrant of this decision matrix. In [today’s article]( Robert Rose contends that their proactive declarations may reveal a lack of confidence in their chosen approach. [Let me know](mailto:jodi.harris@informa.com?subject=Talking%20about%20AI&elqTrackId=49EA1120E9E37E49C31D5F1E2BCC6596) if you agree.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Should Your Brand Shout Its AI and Marketing Plan to the World?]( To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice? [Read more](  A Word From CMI Next Week: MasterTHIS Data Storytelling In today's data-driven marketing landscape, understanding the human element in data storytelling is as crucial as interpreting analytics. Join us Thursday, April 25, at 1 p.m. for MasterTHIS: Data Storytelling, where our experts will dive into the intersection of neuroscience and marketing impact. You'll gain practical tips on effective data visualization and leveraging human triggers to improve outcomes. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]