Why Marketers Should Care About Google’s Potential HubSpot Acquisition

mlns='> Why would Google want HubSpot? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.12.24 Connect with CMI Happy Friday, Google was handed a loss in last year’s anti-trust lawsuit filed by Epic Games, and the company’s ad-tech business is [expected to go to trial]( on another anti-trust case this fall. With the U.S. Justice Department scrutinizing big tech and looking to bust up monopolies, why would Google’s parent company, Alphabet, consider acquiring multi-billion-dollar ad tech business HubSpot right now? According to Robert Rose, there’s one compelling reason: taking ownership of HubSpot’s first-party customer data. [In today’s article]( Robert explains how that data could benefit Google’s ad targeting plans. [Let me know](mailto:jodi.harris@informa.com?subject=Google's%20ad-tech%20empire&elqTrackId=9943E13CFFCBADF22106617BF859C482) if you think "Hubspoogle" would help or harm your content marketing program.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Why Marketers Should Care About Google’s Potential HubSpot Acquisition]( Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer. [Read more](  A Word From One of Our Sponsors Elevate Your Content With Trusted Data Get stats that support your messaging — fast. Search Salesforce's Stat Library by keyword, industry, and role to pinpoint the right research on AI, digital transformation, consumer insights, and more. Enrich your content with free, authoritative proof points. [Get free stats »](  A Word From CMI Content Marketing Awards: Three Days Left to Save Now’s your chance to shine — and save! Early Bird pricing ends this Sunday for CMI’s Content Marketing Awards, the largest and longest-running international recognition program for content marketing excellence. If you delivered an inspiring content marketing program this past year, seize the opportunity to submit your entry for an award and be recognized for all of your hard work. Rates increase after April 14, so act now! [Submit your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]