Now hear this

Listen to this advice from a podcast veteran. [View Message in Browser]( / [Add Us to Safe Sender List]( WEEKLY NEWS 3.29.24 WEEKLY NEWS 3.29.24  FEATURED [How To Combine PR and Content Marketing Superpowers To Achieve Business Goals]( By Mariah Obiedzinski Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can enhance your brand’s storytelling. [Read more](  READ OR LISTEN TO MORE STORIES FROM THIS WEEK: [How To Prepare for the Data Apocalypse]( by Content Marketing Institute New IAB research shows that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success. [How To Survive 3 New Threats to Your SEO Strategy]( by Jodi Harris Three cataclysmic forces are shaking the search landscape: Google's Search Generative Experience, the flood of AI content, and the growth of social search. Don’t panic, but study the threats and work on a plan. Start here. [How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)]( by Robert Rose What does it take to produce a podcast in 2024? Robert Rose has worked on more than 400 episodes of This Old Marketing. Now, he’s sharing his production process and equipment tips and revealing the one thing every successful podcast must have. [ICYMI: Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now]( by Content Marketing Institute Here’s how to decipher the third-party cookie conversation and create a data strategy that isn’t impacted by whatever solution Google and others decide on.  A NOTE FROM ROBERT ROSE Now hear this “I have too much time and money. Let’s make a podcast,” said no marketing person ever. Still, podcasting is huge. But it’s a daunting format for marketers to crack. Like writing a book, it’s difficult, time-consuming, and won’t reach nearly as many people as you’d like. Even so, I’ve received many questions lately about what it takes to create and produce a podcast. It may be an act of rebellion against generative AI and written content. Many senior executives express interest in the format — and marketing teams are hearing, “What should we do?” I’ve been a podcaster for about 10 years, starting with [This Old Marketing]( in 2013. That one’s still going, but I’ve launched (and retired) as many shows as I have fingers. So much has changed over the past decade that I turned [this week’s Rose-Colored Glasses]( into a guide to the processes, tools, and time you’ll need to devote to a weekly podcast. [Send me a note]( if you have more podcasting thoughts or questions. In the meantime, remember: It’s your story. Tell it well. Robert Rose Chief Strategy Advisor Content Marketing Institute Robert Rose Chief Strategy Advisor Content Marketing Institute Would any of your colleagues or friends benefit from Robert's weekly updates? Please invite them to [subscribe]( here.  A WORD FROM ONE OF OUR SPONSORS Prioritize Performance in Your AI Strategy AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications. [Enhance your AI strategy »](  MORE FROM CMI Final Week to Score Certification Savings ​​Ready to advance your content marketing skills to the next round? Enroll in CMI’s new learning program, in partnership with the American Marketing Association, to become a Professional Certified Marketer® and enhance your playbook of content marketing strategies. Don't let the clock run out on your savings! Enroll by this Sunday, March 31, with code SLAMDUNK20 for 20% off. [Beat the buzzer and save »](  "It's the Academy Awards of Content Marketing" Get the recognition you deserve for your cutting-edge content marketing work, standout results, and exceptional content experiences by entering the 2024 Content Marketing Awards. How does it feel to be celebrated for your long hours and creativity with a Content Marketing Award from CMI? Watch this video to hear from past winners on what the honor has meant to them and their teams – then submit your work by April 14 to take advantage of the lowest entry rates. [Watch the video and submit your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]