How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

mlns='> Go behind the production of This Old Marketing podcast. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.26.24 Connect with CMI Hi there, Last month, A. Lee Judge wrote an insightful piece for CMI about how podcasts power a ton of brand content beyond the actual audio episodes. But to make that work, you have to develop and produce a successful brand podcast. If you listen to podcasts about content marketing, you've almost certainly heard (or heard of) This Old Marketing. Today, [Robert Rose shares the podcasting insights]( he's amassed from developing, scripting, and recording more than 400 episodes with co-host Joe Pulizzi. Give it a read, then [let me know](mailto:kim.moutsos@informa.com?subject=Podcasting%20how-to&elqTrackId=EB597304E9092289C2A129EF0F945B76) what questions you have for Robert. Oh, and [here's a link to Lee's piece]( in case you missed it.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)]( This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires. [Read more](  [Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]]( AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications. [Read more](  A Word From One of Our Partners New Playbook From studioID If you face timing, resource, or budget constraints with original content creation, licensed content may be the solution for you. Sourced directly from credible publications, licensed content helps brands amplify their expertise and stay relevant with customers. Download this playbook from studioID to learn more about licensed content, get tips for integrating it into your strategy, and read case studies from McCormick and Old National Bank. [Get the playbook »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]